Summer is hitting its stride and it’s only getting hotter out there. Unfortunately Summer time is also when you might see member activity start to decline. We’re all busy this time of year and our members are no different. Between summer vacations, work obligations, and child care; all of us are finding ourselves short on time. This usually means that some members don’t log into the rewards sites as much as we would like.
Thankfully there is a simple tool you can use to entice members back onto your rewards site. Emailing your members can easily and dramatically increase your member activity. Take, for example, an automatically generated birthday email like the one below.
By rewarding members to log in and entering a code, you’re actively engaging the member to participate in the rewards site.
Emails are also a great place to sell ad space. Birthday emails are excellent since they can contain special promotions or buy one/get one free deals for the member. Restaurants and auto service centers are popular and successful with special birthday promotions. Additionally, we suggest utilizing weekly “E-meals” where local restaurants are featured with a different promotion every day. These emails are designed to drive substantial foot traffic to the advertiser’s business.
By utilizing our custom email engine, Tribal Direct, you can target specific member groups with appropriate advertising content. By simply asking members to opt-in to a mailing list, you can create custom email campaigns featuring special offers and deals for that particular group of members. That way, you can focus on advertising to your target audience without email blasting your entire member database.
If you are unfamiliar with our email program or don’t know how to set it up, don’t hesitate to contact your Sales Support team.
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