Here at Enticent Sales Support we often get online advertising campaigns from clients that are intending to run their advertisements for only four weeks. However, upon seeing the incredible response rate of listeners in their radio market and gaining valuable market research that they wouldn’t have been able to find elsewhere, they tend to renew their campaigns quickly! Regardless of the type of advertiser, StickyFish can produce tangible results that will keep your clients renewing for months. Here is another great example…
I recently had a local credit union that was looking to start an advertising campaign in the Boston area. Aside from potential on-air spots and standard radio promotions, I introduced them to our Instant Online Rewards program through StickyFish. At the time, this advertiser was of the opinion that the digital capabilities of a radio station were limited, and that digital campaign elements were thrown in with on-air promotions as no more than an added value. However, after only a few weeks of advertising with StickyFish the credit union reps noted that their web traffic had increased, and that enrollment in their new online savings account had also increased. They quickly renewed their campaign and the radio buy ended up being purely digital!
- Evan Weber (Entercom – Boston)
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