One of the greatest aspects of the StickyFish programs is their ability to generate a major boost in website traffic for participating advertisers. Whether it be through the use of a trivia element, featured link or other options, Enticent Sales Support has the unique ability to drive listeners in your radio market directly to your advertising client’s website. This is something you simply cannot do with traditional print advertising. Take it from a recent client in Sacramento…
We had a client that owned a women’s boutique in the Sacramento area and she wanted to figure out the best way to increase her exposure in the market. We set her boutique up with a Featured Link element in StickyFish and, at first, she wasn’t sure if she would get enough visits to her website. However, she was soon convinced when she realized that she had received almost 2,500 more visits to her website [using StickyFish] in the month of January alone, than she had received from advertising with Sacramento Magazine over a 3-month period. She also really liked the detailed weekly reports that were sent to her from Enticent Sales Support, and has decided to renew her StickyFish advertising campaign for February.
- Jessica Rogers (Entercom, Sacramento)
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I would be interested in knowing what format the station was. How large is the station’s Loyal Listener Club? What is the station’s 12+ cume? Thank you.
11:03 am on 2/19/09