One of the things that we strive to do here at Enticent Sales Support is come up with new and inventive ways of helping radio sales clients maximize the budgets of their respective advertisers. We are always thinking of different ways to use StickyFish elements to help you get the most mileage out of an advertiser’s campaign, while providing them immediate, measurable results that they can use for future efforts.
We often find that many advertisers can become restricted by the amount of dollars they are able to spend with respect to on-air broadcasting and promotions. We realize that on-air promos are almost always the central piece to a particular advertising client’s radio campaign, and digital efforts are often a supplement to those same efforts. However, StickyFish now provides you the opportunity to combine both on-air and digital advertising elements to achieve even greater exposure in the market. One way to do this is to have your advertiser record a 30-60 second spot promotion in the same way they would for on-air promos. Once converted to an MP3 format, we can use that recording in conjunction with StickyFish’s trivia element to drive additional listener traction. At Enticent Sales Support, we can upload your advertiser’s recording into the rewards program on your station’s website and devise a trivia question based upon the recording itself. In order to earn rewards points, members would be required to listen to the digital recording in the same way they would listen to an on-air commercial, and then answer a trivia question based on the commercial itself. Furthermore, each correct entry would be noted in our system so Enticent Sales Support would be able to provide you with measurable demographic information and results from the total number of listeners that participated. This method is a great way to earn additional “on-air” exposure for your client, and at the end of the campaign you would be able to provide key demographic data to your client that would otherwise be hard to find. Give Enticent Sales Support a call today and let us help you get the most traction possible for your advertisers!
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