Here’s another tip for all you StickyFish sellers out there to keep your sales rolling. I will be posting tips for the next few weeks, so be sure to check back here regularly to learn more!
Tip #2:
2. Pitch for Valentine’s Day! With February fast approaching, jewelers, florists and restaurants have stepped up their marketing efforts to capture Valentine’s Day shoppers and diners. StickyFish can assist them in their efforts. Here are a few examples how…
With the litany of companies in these categories clamoring for business during this time of year, it’s easy to get lost in the shuffle. You can illustrate though how your client or prospect can establish top of mind awareness through the “trivia” element of your rewards page. In this section of your rewards page, establish questions about your client’s place of business and send your rewards members to their website to find the information for points. You can tailor questions to expose members to your client’s Valentine’s specials and educate them about the business so your client is first in mind when members make their Valentine’s purchasing decisions. On top of this, your client will see a spike in web traffic as rewards members interact with their website.
The “survey” element can give you market analysis to present to your client along with qualified leads. How much are people willing to spend this Valentine’s with the economy still struggling? What do people consider the most important characteristics of a business in your client’s category? What type of special offer would people be most interested in this Valentine’s Day? Use your database of rewards members as a focus group for these questions and others to help your client tailor their marketing message for the holiday. Also, as members answer survey questions, they may realize their need for the product or service your client offers and opt-in to be directly contacted by your client.
Illustrating to your client the qualified lead generating potential and specific market analysis the “survey” element provides, or demonstrating how the “trivia” element can increase traffic to your client’s website and educate your rewards members about their business, can help separate your Valentine’s proposal and close the sale.
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL