What is it?
Stickyfish is like a frequent flyer program for your audience. Points are awarded when a member takes actions in support of the station, or the station’s advertisers. Once points are earned, members can use those points for sweepstakes entries, auctions, or trading.

Sales Support

• Sales Support is here to help you monetize your program. We assist Account Executives pitching the program to advertisers. We will teach you how to position.
• Surveys (Lead Generation)
• Trivia Questions
• Featured Links/Bonus Sites
• Special Offers
• Games
• Code Promotions
• Listening Appointments
• And much more…

The following information is here to help you as a quick reference guide on the available elements. We encourage you to call Matt Jones (770)250-2729, or Chris Bohn (770)250-2733 for a sales consultation on your next campaign

Objective:
Gain a market specific snapshot of how database members respond to a product, service, or industry

Key Utilization Benefit:
Allows an advertiser to gain purchasing information from respondents

How Does This Feature Work?
Strategic questions are created gauging consumer interest in the advertiser’s product or service. Feedback gained will help guide an advertiser’s future on-air campaigns as well

Content Rotation:
Surveys typically run four weeks, but can be customized for any length of time

*Note: Once a listener takes a survey, the survey no longer appears on the website program.

Objective:
Build a prospect list of highly qualified respondents

Key Utilization Benefit:
Help advertisers build a list of highly qualified respondents who have indicated interest in the product or service being offered

How Does This Feature Work?
Strategic questions are created to gauge a members interest in an advertiser’s product or service. This survey gives the member an opportunity to opt-in and gain more information about the advertiser

Content Rotation:
Surveys typically run four weeks, but can be customized for any length of time.

Objective:
Drive members to an advertisers website and force an education on the products or services being offered

Key Utilization Benefit:
Unlike banners, the trivia feature forces education about the product or service

How Does This Feature Work?
Members find the answer to a question about an advertiser which is found by searching the advertiser’s website. When the answer is located, the user enters the answer on the rewards site and receives points

Content Rotation:
Trivia questions are changed weekly for four weeks. Longer or shorter campaigns are available upon request

*Note: Trivia questions have only one answer easily found on the advertiser’s website.

Objective:
Drive foot traffic to a retail location, an event, or simply send members to a website for on-line registrations

Key Utilization Benefit:
Helps advertisers drive foot traffic by rewarding members for physically visiting retail outlets, or registering on websites

How Does This Feature Work?
A call to action is placed on the rewards site. Members visit the retail location, pick up a code card or receive a code word. The member then returns to the site and logs in the code for points. Code words can also be received thru confirmation emails after online shopping or registrations

Content Rotation:
Code Promotions can run for any desired length of time. Can be bundled with any four week campaign

*Note:  Code cards must be ordered in advance. Please contact sales support for information on printing.

Objective:
Increase brand awareness for an advertiser by featuring a prize in the Sweepstakes section of the Rewards site

Key Utilization Benefits:
Featured placement with full page customizable ad space
Clickable link features
Clickable navigation to other elements currently sponsored throughout the rewards platform

How Does This Feature Work?
Members use their points entering the sweepstakes for a chance to win featured prizes

*Note: Graphics and text copy for full page placement will need to be provided by the advertising client. Prizing will be provided by advertising client as well.

Objective:
Build a marketing, direct mail, or email list for an advertiser

Key Utilization Benefit:
Advertisers build working lists of members interested in products, services, or even special offers

How Does This Feature Work?
Members choose the Get More Information feature and agree to have their information shared with advertisers. The member will receive points for opting in

Content Rotation:
Get more information elements typically run four weeks, but can be customized for any length of time

*Note: Get More Info is meant to build an email or direct mail list only, and is not meant to generate the more qualified “call me” prospects

Objective:
Provide members with coupons and special offers that are unique to the database

Key Utilization Benefits:
Provide branding for advertisers
Drive foot traffic to retailers when members redeem special offers

How does it work:
Members receive points for printing the advertiser’s coupon/special offer

Content Rotation:
Special offers typically run four weeks, but can be customized for any length of time

*Note: Listeners receive points for printing the advertiser coupon so the number of coupons downloaded doesn’t reflect the actual redemption. The more compelling the offer, the higher the redemption rate.

Objective:
Drive web traffic to an advertisers site

Key Utilization Benefits:
Drive web traffic directly to pages an advertiser wants to be seen, not just the home page
Works better than banners because members are rewarded with points for visiting a website

How Does This Feature Work?
Members simply go to the Bonus site section and receive points for clicking thru to an advertisers website

Content Rotation:
Featured Links typically run 4 weeks, but can be customized for any length of time.

Objective:
Place advertiser messaging on and around the Slot Machine and Koodo’s Games

Key Utilization Benefit:
Top of mind brand awareness with clickable links and customizable graphics

How Does This Feature Work?
Members visit the Slot Machine and Koodo’s Games to receive points for playing

Content Rotation:
Slot machine ads and graphics may be changed on demand

Objective:
Place advertiser display with in the Stickyfish site which receives the most activity on the Radio station’s site

Key Utilization Benefit:
Banner ads on the Stickyfish site will be more effective since they are seen by the station’s most loyal members

How Does This Feature Work?
Advertisers can place standard IAB banners on the Stickyfish site

Content Rotation:
Banner ads will appear on every page on the Stickyfish site in rotation for as long as desired