Atlanta, GA – March 17, 2009 – Enticent announced a major upgrade to its flagship, points-based loyalty program StickyFish.
The upgrade includes, advanced music testing, custom contesting, and the addition of dozens of flash-based games.
“This massive upgrade to StickyFish adds yet more value to the platform for our clients…all at no additional cost” said Chris Bell, President and CEO of Enticent. “The addition of a full-featured music testing engine, incredible custom contesting features, and dozens of flash-based games furthers our lead over our competition and is sure to generate more of the hyper audience engagement that StickyFish is famous for. And our clients and competitors can count on the fact that our supersonic pace of product development will continue as long as I run this company.”
“Developing technology is never ending sprint on a treadmill. You are never done and the need to continuously improve and add more value to our products is a central principle under which we run this company” said Mike Becker, COO of Enticent. “Knowing the media business is only half the equation…rapid advancement in technology and its application is the other half. While we are flattered when competitors copy superficial aspects of what we do, we are moving so fast, it is virtually impossible for them to catch up.”
StickyFish is Enticent’s flagship product and the industry’s most widely used points-based loyalty program. StickyFish allows a media audience to earn points when they take actions that support the media property or its advertisers. The StickyFish platform includes the ability to reward the completion of listening/viewing appointments, surveys, reading of email, attendance at station events, web surfing, purchases and more. And with the most recent upgrades, audience members can now earn points to complete advanced music tests and to play dozens of flash-based games. With their points, audience members increase their chances of winning thousands in cash and prices, much of which is included with the program. Further, StickyFish includes a mass email engine, prizing, audience support, syndicated content and more.
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