By now many of you know the power StickyFish holds when it comes to getting the most online exposure for your advertising clients. However, we continue to find more examples of innovation and creativity from a variety of radio and television markets when it comes to getting the most mileage out of a particular client’s budget.
We had a client that was looking to achieve a number of objectives with their online advertising dollars and StickyFish came to the rescue! Jimboy’s Tacos, a local restaurant, came to us with several ideas for their recent campaign. Their main focus was to create awareness for the charity efforts of the UC Davis Children’s Hospital, but they also wanted to develop an email database for future marketing initiatives. Rather than simply focus all of our efforts into one particular StickyFish product, we decided to use a variety of elements and ended up implementing a Survey, Featured link, Special Offer coupon, and a Get More Info database driver. After only four weeks, Jimboy’s Tacos were amazed at the results and noted that their in-store revenue had increased dramatically due to the Special Offer coupon. They were also amazed at the incredible amount of market data they were able to obtain from the survey, and stated that they had had a major increase in web traffic due to the featured link. To top it off, the Get More Info helped grow their database to a degree they had never seen before! Unbelievable!
- Haseena Mohabbat (Entercom – Sacramento)
When we followed up with Jimboy’s Tacos a few weeks after their StickyFish campaign ended we learned that they had seen a drop in their revenue in the month AFTER their original campaign, and they attributed that decline to the fact that they had not renewed their online advertising efforts quickly enough! They informed us that they would be renewing this Spring. Call Enticent Sales Support today and let us help you develop the right combination of StickyFish products to give all of your advertising clients the edge they continue to seek!
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