Congratulations to Froggy 98 – KFGE/Lincoln Nebraska.

NRG’s Program Director Steve Albertsen and team just launched their new “Froggy 98 Country Club” and knocked it out of the park!

Steve explains: “On Nov 18th, we found out that we won the FREE acoustic concert from Dierks Bentley to come to Lincoln on Dec. 9th. This was the kind of event that we thought would be a good place to launch the FROGGY 98 COUNTRY CLUB. We had an old VIP club, but it wasn’t very active, and didn’t mean much to listeners because there wasn’t any special benefit to being a member. We wanted a club that offered TRUE benefits, and was a very special club where membership would only be open a few times a year. (“Membership has it’s privileges!”)

We secured a venue for the concert and now we had to find a way to give out 3000 pair of tickets! Each day on the air we revealed another component of the Dec. 9 show. We could tell from the phone calls . Behind the scenes, we were developing our strategy as Triton was developing the Club.

Finally, on Monday (11/28), we let our listeners know that we were opening up the Froggy 98 Country Club for membership starting Tuesday (today) at noon. It would be open for only 72 hours. Friday at Noon, membership closes. The only way you get tickets is to be a member. At Noon on Friday, we’ll draw 3000 winners from all the members and they’ll get an e-mail confirming that they’re a winner, with instructions on how to pick up tickets.

By 4:30pm (only 4 ½ hours after opening up the club), we had 3100 members, enough to fill the auditorium where the concert will be held.

Next week, we’ll give Country Club members an additional chance to win by hearing a “cue to call” on the air….every hour. But if they’re not a Country Club member, they can’t win. We’ve created HIGH DEMAND and a real benefit to being a member. And it’s very special…..won’t be open all year ‘round. We’ll strategize and plan additional events and bonuses for opening up the club for additional membership only a few times a year.

At Triton Loyalty we believe that one of a kind, experiential opportunities like this are a ‘best practice’ when it comes to growing your database.

What have you done special for your audience lately?

Need ideas on how to integrate digital contesting into your 2012 promotional plans? Email us at Help@tritonloyalty.com for more great ideas!

 Just a quick reminder of two StickyFish launches that start today:

Facebook Promotion

As we announced in our post last week, for StickyFish programs that have the Social Incentives Widget turned on, we will be launching a special incentive to drive more Facebook Log Ins and Likes. Any member that logs in with Facebook and completes at least one Facebook Like in your Get Social section by the end of the year will receive:

• 10,000 points instantly
• A 50% bonus on all points they earn through the end of the year
• An automatic entry to win a $500 in cash

New SEE Features

 Also, as we announced on in our November 16th post and November 18th post, we are launching more exciting features from our Social Engagement Engine (SEE).  If you are a StickyFish licensee, these features are included with your existing license and will be automatically launched on your site as outlined in the November 18th post, so please read this full post if you have not already.

If you have any questions on either of these launches, please contact us at help@tritondigital.com.

With Facebook Log In and our new social incentives, you open up a whole new way to connect with and learn about your audience. Our new Social Incentives widget enables your audience to earn rewards points when they ‘Like’ any page you designate on Facebook (your page or any advertiser’s page), when they share content on Facebook, and when they initially log in using their Facebook account. And our upcoming Social Analytics will help you gain new insights from your users social networking activity.

The first step to unlock these powerful new capabilities is to get your current members to connect their Facebook to their current club account. We will be launching a promotional campaign on Monday to help you to just that!

Starting Monday, November 28th, for StickyFish programs that have the Social Incentives Widget turned on, we will be launching a special incentive to drive more Facebook Log Ins and Likes. Any member that logs in with Facebook and completes at least one Facebook Like in your Get Social section by the end of the year will receive:

• 10,000 points instantly
• a 50% bonus on all points they earn through the end of the year
• An automatic entry to win a $500 in cash

This promotion will run through the end of the year to help you drive more log ins and likes. It will be promoted within your StickyFish site(s) to active members, but we welcome you to also promote it on air, via email or on your home page. The cash contest is sponsored and funded by us as a part of our prizing service, and the 50% bonus points will be automatically credited to users at the end of the promotion period.

If you have questions about this promotion or do not want to participate, please contact us by noon EDT on Monday the 28th.

Release Notes – 11/17/11

A new version of our software was released on the 17^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Registration APIs – We added a new optional parameter to the API methods used for registration (UpdateMember, CreateUpdateMember, and UpdateConsumer) that allows for overriding of all default subscriptions.  When used, this will prevent the newly created record from being automatically signed up for any subscription that is set to ‘default on’.  There is no need to pass specific subscription IDs, so this can be done without knowledge of which subscriptions are set to ‘default on’. (more…)

As we mentioned on Tuesday, we have several new features from our Social Engagement Engine (SEE) rolling out soon.   We would encourage you to read our Tuesday blog post before reading the information below, as it provide imortant context.  If you are a StickyFish licensee, these features are included with your existing license and will be automatically launched on your site.  Please read the complete post below for information on this rollout and your options to customize these new features.

What are we Launching?

• Ladders– we will be launching three ladders initially for StickyFish sites: 
• XP Ladder:  this ladder enables a member to ‘level up’ in the program based their overall ‘experience’ in the program.  At launch, your members will earn XP when they complete an Appointment (Listen & Win, Watch & Win, Read & Win), a Trivia, or a Survey.  We will expand this in the very near future to include other actions in StickyFish, and you can also expand this to include actions on your main web site(s) or mobile applications (stay tuned for another blog post about this). Hover herePower User I - V
  Super User I - V
  Expert I - V
  Master I - V
  Grand Master I - V to see the XP Level names that will launch on your site.  Contact us by 11/28 if you would like to customize the names these Levels for one or more of your sites.
• Trivia Ladder:  this ladder tracks each Trivia a member completes and allows them to unlock badges as they level up and compete for position on the Trivia Junkies Leaderboard. Hover hereTrivia Junkie Level 1-10 to see the Trivia Level names that will launch on your site. Contact us by 11/28  if you would like to customize the names or badges associated with these Levels for one or more of your sites.
• Survey Ladders:  this ladder tracks each Survey a member completes and allows them to unlock badges as they level up and compete for position on the Survey Leaderboard. Hover hereSurvey Responder Level 1-10 to see the Survey Level names that will launch on your site. Contact us by 11/28 if you would like to customize the names or badges associated with these Levels for one or more of your sites.

• Profile – a new drop down member profile will be added to the left side of the navigation bar on the StickyFish template (see graphic above).  This profile will show the users photo (if logged in via Facebook), their current XP level in the program, their points currency balance, and any badges they have unlocked on specific ladders.  Hovering over their level or their badges gives the user more information on their progress on those specific ladders.  Clicking ‘learn more about badges’ enables the user to view the full level structure for that ladder.

• Leaderboards – in the right rail, where the Get Points Marquee used to be, two new leaderboards will be added (see graphic above).  Members can tab back and forth between the two leaderboards to see where they rank, and hovering over a user opens up a flyout showing more information about a specific member’s status.

You can preview these new features right now on our Atlanta’s Rock demo site. We recommend logging in with your Facebook account, and then completing at least one Survey and one Trivia to unlock the first badge for each.

These new features will begin to roll out the week of November 28^th, and we expect to have all sites launch by early December.  We invite you to customize any of the Levels outlined above to more closely align with your brand.  Please contact us no later than noon EDT on Monday, November 28^th with any changes you would like to make.

If you are not a Stickyfish client, but would like more information on how you can take advantage of the powerful new Social Engagement Engine, drop us an email or give us a call at 770-919-9969.  We’d love to talk to you about how social tools and game mechanics can increase your site traffic, conversions, retention, and digital revenue.