Many times, administrators consider surveys to be an imposition on members rather than an opportunity extended to participants to express their opinions and be a part of your brand’s community.  Here are a few thoughts that will help you attract more activity and enhance the value of the relationship with members:

1)  Keep the surveys short.  The less you ask of the participant, the more you will get from them.  Their short attention span requires that we value their time with brief, to-the-point questions.

2)  Write interesting surveys.  Each question should be crafted to be entertaining, fun, interesting or engaging.   Write from the participant’s point of view, not from “what we want to get from them”.

3)  Promote surveys.  Activity increases with effective promotional efforts.  Tease the content via newsletters, email, on your web site and via your core brand values.  Entice members to participate by revealing partial results in frequent updates.

4)  Complete the Feedback Loop.  Validate their participation by sharing the information you gathered, and how it will be used.  When you demonstrate that  member activity is valuable, they will be eager to participate more frequently.

5)  Use Surveys Frequently.  Run surveys for short periods of time and add new ones regularly.  This insures that new content/information will be in front of members when they return.  That makes it more interesting and worthwhile to return.

For more information on how to use, manage and market surveys, please contact the Triton Loyalty Audience Engagement Team.

Creating a successful loyalty strategy relies on developing customer relationship through enhancing value.  You know how important it is to use an audience-centered approach to offer value that is meaningful, timely useful to the member, your brand and your advertising and promotion partners. The process of creating a successful strategy includes considering a mix of at least four types of benefits to entice participation.  Using these benefits effectively will help you maintain focus in execution over the life of your program:

1.  Initial Participation and Enrollment Offers: In an environment where consumers are inundated with advertising messages and solicitations to engage, it’s important to create instant gratification offers to attract registration.  In addition to an offer of points, consider using the “Instant Win” feature as a method of involving new members in participation.  You can also create exclusive contests only available to recent members (use the targeting feature of the contest module).  The sooner a new member enjoys the benefits after applying for membership, the more likely you will influence habitual behavior.

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A new campaign featuring country’s red hot Keith Urban has been launched with interactive content that is easy to promote!

Featured: Keith Urban

Dates:  Now through 7/31/2010

Affiliates: All Country radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.

Prize Offered: Win a copy of Keith Urban’s new album “Defying Gravity” on CD

Entry Details: Members can enter the contest once without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is 150 points.

They   are  also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.

Elements Used in this Campaign:

1)  Trivia.  Members play a mini-version of country music game CyberScramble.  A short segment of a scrambled Keith Urban song is presented.  If players unscramble the song and identify the title, they earn points.  There’s also a link to the full Country CyberScramble game if they’d like to play more.

2)   Surveys: Send a message to Keith.  Members are invited to submit any comment, question, or message they like.  At the conclusion of the campaign, all responses will be submitted to Keith, via his management and record label.  This is a great promotional opportunity to create your own content.  In you admin tool, you can download all responses from your members only.  Use these as content on your web site, in emails to members or even to use on-the-air as you invite more participation.

The campaign is active now.  If you are not included but would like this on your site, please let us know and we will add you.  Just email help@tritonloyalty.com.

You will find this custom contest in the “spend points” section inside your loyalty program.

The content included in the  promotion has been one of the  most popular ways to connect your  audience to activities in your loyalty  program.  It’s a natural way to  promote on the air, on your site, in  your newsletter, etc.

One of the most popular prizes in quite some time was a family vacation to San Diego, awarded last week. Because of the overwhelming response, we’re following up with another one!

Featured: San Diego Weekend Couples Retreat at Rancho Bernardo Inn & Spa.

Affiliates: Contest is active now on all affiliates participating in Triton Loyalty Prize closets and promotions.

Prize Offered: The vacation package includes two nights (Friday and Saturday) at the luxurious Rancho Bernardo Inn & Spa.  Includes Saturday night dinner at their award winning resort restaurant, plus (more…)

A new campaign featuring one of pop’s most successful stars is now active.

Featured: Pink

Affiliates: All CHR and Hot AC radio stations participating in Triton Loyalty Prize Closets.

Prize Offered: Win a copy of Pink’s new album, Funhouse, on CD.

Entry Details: Members can enter the contest once without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is 500 points.

They   are  also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.

Elements Used in this Campaign:

1)  Trivia.  Members can test their knowledge of Pink Lyrics.  A video of one of her songs is played.  When the video pauses, members guess the next line of lyrics in the song for points.

2)   Surveys: Do or Don’t.  Members are presented with several Pink photos and can choose if they rate her as a “do” or a “don’t”.

The campaign is active now.  If you are not included but would like this on your site, please let us know and we will add you.  Just email help@tritonloyalty.com.

You will find this custom contest in the “spend points” section inside your loyalty program.

The content included in the  promotion has been one of the  most popular ways to connect your  audience to activities in your loyalty  program.  It’s a natural way to  promote on the air, on your site, in  your newsletter, etc.