This week, we will feature three new ideas you can adopt, execute and activate THIS WEEK in your loyalty program. We’ll show you how to do it, and in some cases, provide examples.
The first idea is to Use Personality Endorsement. Among the many good reasons to consider this is that involving personalities increases the likelihood that they will actively promote it!
Loyalty success is all about connecting the features of the loyalty program to your core benefits. This often becomes an obstacle for some affiliates who don’t immediately see their product being conducive to promotion. One of our news/talk partners solved this problem with their Weather Guarantee. It works equally well for television and radio, and probably could even be implemented for newspaper/print. Here’s how it works:
Each day, guarantee that your weather forecast will be accurate within a specific range (usually 3-5 degrees to give you some room). If the forecast is incorrect, pay off with a cash prize. To win the cash prize, members must use points in an Enter To Win (Sweepstakes/Raffle) Feature.
Step 1: Promise: Promote the feature during regular weather updates and as a part of your station positioning, ‘WXXX, home of the daily weather guarantee, where our forecast is guaranteed or we pay off with cash. Today’s cash prize is worth (amount). Go to (website) to enter.”
Last week, we notified you of a new contest for Guns n Roses (on Rock stations participating in Prize Closets) In addition to the two CD’s, the contest now includes an autographed guitar (Fender Stratocaster). The contest has been updated on your sites.
A new contest has been added to all stations participating in a Prize closet. A featured, custom contest for the Grammy Awards.
The elements include:
One of our clients, The Big 96.3 ( KSCS in Dallas, TX) recently wrapped up a promotion that made great use of the Custom Contest engine! The promotion involved one lucky rewards member having a brand new refrigerator fully stocked with groceries delivered to their home by none other than country star Darryl Worley and his bandmates!
