Every product has ‘super fans’. We often hear them referred to as ‘brand ambassadors”. The key for any product is to figure out who these people are and what weight they carry in helping you grow your brand.

Loyalty databases have always been a central repository of data. What you do with that data is variable,  however keeping it up to date and employing some strong data mining best practices can teach you a lot of things about the past, present and future of your product line.

A recent article in Media Post outlines 5 things you can do to incentive loyal fans to make them become true brand spokespeople. See it here!

And to find out more ways to use your loyalty program to create rabid fans for your company…email us at help@tritonloyalty.com and ask us how we can teach you to create custom, engaging messages for them!

Triton Loyalty is creating some amazing things to help you drive more audience engagement.

Last month, a lucky radio listener from Phoenix won a complete outdoor home movie theater package to entertain their friends.

The month of August starts off BIG with “All Things Apple” as we’re giving away a super-sized prize package to one lucky winner that includes up to $5000 in Apple products to make their life “MAC-nificent”!

What do you need to do to participate in these amazing opportunities…just say “YES” by contacting us at Help@tritonmedia.com

Every month through the end of the year we’ll be serving up some of the best, mind-blowing prizes and experiences for your audience…join us in the excitement!

"All Things Apple" Secret Contest

Most major ad management systems and web metrics platforms enable the targeting of ads or the tracking of web pages at a very granular level.  To take advantage of these features, we provide certain variables within the pages of your StickyFish or Fan Club site.  You can use these variables in your ad management system or web metrics system to do a variety of things, like target ads or track pages by section of the program or by age, or by a specific contest, trivia, etc.  The following variables are available in the StickyFish and Fan Club programs: 

Variables

[instanceid] – Returns the specific instance id number for the content being displayed.  This id number is issued when the content is set up in the back end administration site for the program.  If there is no instance id, a value of -1 is returned.

[memberid] – Returns the member id of the user who is accessing the page.  If a user is not logged in, a zero is returned.

[age] – Returns the age of the user in years (e.g. 21, 48, etc).  If the user is not logged in, a zero is returned.

[gender] – Returns an ‘m’ if the user is male, an ‘f’ if the user is female, or a ‘b’ if the gender of the user is unknown. (more…)

This is for our radio affiliates….something to think about:

Last month, Arbitron released a research report that indicated 22.2% of PPM (People Meter) cume comes from P-1 listeners, accounting for 52.4% of the average station’s total AQH.

In diary methodology, P-1 averages remain at 35.7% of the average station’s cume, accounting for 70.4% of AQH.

Country radio consultant Jaye Albright asks the question:

Does the difference in the ratios mean that having one of your heaviest users in the PPM sample is 20% more important than it has been to achieve consistent performance in diary samples?

In other words, are your P-1′s even MORE important in a PPM world? If your answer is yes (as it should be), what are you doing to identify, recruit and reward those P-1′s? How are you managing the relationship with them to increase your chance of success?

Brand Loyalty should be a central focus of your programming, marketing and promotion strategy. The tools in your Triton Loyalty program are invaluable. We’d love to hear your thoughts, ideas and success stories.

Many times, administrators consider surveys to be an imposition on members rather than an opportunity extended to participants to express their opinions and be a part of your brand’s community.  Here are a few thoughts that will help you attract more activity and enhance the value of the relationship with members:

1)  Keep the surveys short.  The less you ask of the participant, the more you will get from them.  Their short attention span requires that we value their time with brief, to-the-point questions.

2)  Write interesting surveys.  Each question should be crafted to be entertaining, fun, interesting or engaging.   Write from the participant’s point of view, not from “what we want to get from them”.

3)  Promote surveys.  Activity increases with effective promotional efforts.  Tease the content via newsletters, email, on your web site and via your core brand values.  Entice members to participate by revealing partial results in frequent updates.

4)  Complete the Feedback Loop.  Validate their participation by sharing the information you gathered, and how it will be used.  When you demonstrate that  member activity is valuable, they will be eager to participate more frequently.

5)  Use Surveys Frequently.  Run surveys for short periods of time and add new ones regularly.  This insures that new content/information will be in front of members when they return.  That makes it more interesting and worthwhile to return.

For more information on how to use, manage and market surveys, please contact the Triton Loyalty Audience Engagement Team.