The world is abuzz with “likes” and “commenting”, but do you really know how your audience is using Facebook? Do you have a Facebook strategy to help you grow your database?
These are some of the areas we recently explored with our national Facebook study.
With over 66K national responses, we asked some critical usage questions like:
• Have you ever “liked” a Facebook page to be part of a contest? National sample: 47.5% said yes
• How many hours a day do you spend on Facebook? National sample: 18.5% said 1 to 2 hours a day!
• Have you ever shared information about a contest or brand promotion with your friends on Facebook? National Sample: 31.8% said yes!
If you want to see how your market answered, go to: admin > reports > closed surveys > facebook survey.
________________________________________________________________________________
How You Can Use the Data
• Use the new “Get Social” module in your loyalty program to incentivize your audience to earn points for ‘likes’ for clients
• Pay attention to how much time your audience spends with Facebook daily and create a strategy to post relevant content more often
• Understand where your audience goes to get information updates most often
• Create on air and off air promotions that can help you leverage your biggest fans social streams to encourage like minded people to sample your brand
For more information on how to socialize your brand using your loyalty program and Facebook, email us at help@tritonloyalty.com
How are you planning to talk to your advertisers during renewal season this Fall?
Your Triton Loyalty program can help you gather ‘warm’ leads for clients BEFORE you meet with them to talk about their 2012 advertising spends!
Use the survey tools inside your loyalty program to assess how your audience feels about purchasing new products and brands in the coming year. Then use those leads to invite your advertisers to engage your database with relevant offers throughout 2012. Click the chart here to get ideas on categories you should start with!
Creating a lead generating survey is easy and can be customized to any product category. Use them opportunistically to help your sales department arm themselves with audience information BEFORE they talk about new or renewal business with a client.
Educate your sales department that they have the tools to give themselves the competitive edge when talking to clients by leveraging the power of your VIP’s, then use your creativity to design and implement meaningful 360 degree campaigns that deliver an immediate and measurable ROI.
And always remember, never release any database information to your clients unless your users approve! Trust is a MUST!
If you need suggestions on how to craft some target surveys to help you pitch your clients…contact us at help@tritonloyalty.com
A recent study published in BizReport.com done by SocialVibe suggests that offering ‘virtual’ incentives is a great way to get your audience to engage with a client brand.
In fact, 38% of those respondents in the study said that the incentive increased brand perception. In addition, the study states it’s a great way to ‘get people in the door’ for further client engagement.
See the story here.
Using your Stickyfish survey tools and polls is a great way to help YOU get your ‘foot in the door’ with potential clients by giving them ‘warm leads’ that you generate through the results.
As we approach Q4 and annual client renewals, take advantage of your loyalty toolbox to create a compelling reason to engage new clients and your database.
For more on how we can help you achieve your goals contact us at help@tritonloyalty.com
Every product has ‘super fans’. We often hear them referred to as ‘brand ambassadors”. The key for any product is to figure out who these people are and what weight they carry in helping you grow your brand.
Loyalty databases have always been a central repository of data. What you do with that data is variable, however keeping it up to date and employing some strong data mining best practices can teach you a lot of things about the past, present and future of your product line.
A recent article in Media Post outlines 5 things you can do to incentive loyal fans to make them become true brand spokespeople. See it here!
And to find out more ways to use your loyalty program to create rabid fans for your company…email us at help@tritonloyalty.com and ask us how we can teach you to create custom, engaging messages for them!
We recently announced the beta release of two new game features, and they are loaded with potential for member engagement as well as creating new revenue opportunities.
(more…)
