I was excited to receive this email last week from Clear Channel/Los Angeles Hot AC radio station KBIG (My 104.3).  It’s a great example of an effective newsletter, highlighting most of the things that should be in every one of yours!  Specifically, here are seven things that make this a winner!

1)  Easy to read.  It’s well laid out, easy to follow and find content.  There’s not so much going on that each individual item competes for attention as if it were just one more neon sign in Times Square.

2)  It’s all about the member.  Since the newsletter is delivered to members of their MY CLUB Loyalty program, it follows that all of the elements be about club activity and benefits.  It is loaded with benefits for the member, from Alice In Wonderland tickets to a Bon Jovi experience to awarding me points for engaging in the letter.

3)  Interactive content.  The What’s That Noise and What’s That Photo contests offer interactive games played on-air (noise) and online (photo).  While I would have recommended What’s That Photo be executed inside the club (must join to play), there is a members benefit for playing….an additional code worth points.  What’s That Noise could have offered a bonus clue to members only, delivered inside the club as well (using Home Page Promo, Page Host, or several other ways).

4)  Links.  Each element is well written, to the member perspective, and links take the reader directly to their website to get more information.  Non-club content does not clutter the newsletter, but is offered in clickable tabs at the top of the newsletter.  This keeps it clean, but easy to access.

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Have you had a chance to create a full page custom contest?

If you have, you may be wondering what the dimensions are of the custom contest page.

The custom contest page will hold an image that is 800×465 pixels.  The file size of this image should be no larger than 250k.

So, now that you know what kind of image to use for the background/layout of a custom contest – go set one up!  What are you waiting for?

Have you recently changed your hours, address, method of prize pick-up for members?  If so, let them know!

How to do it?

Send an email to success@tritonloyalty.com with your new and current Winner Notification email copy and we will get the changes updated for you. 

When crafting your message remember that these are text-only messages so please no HTML.  Make sure to include all relevant information that members will need to claim their prize.

• Address/location to pick up prize
• Hours
• Phone number
• Required information (member ID, SSN, copy of winner notification email)

You will have happy prize winners when these emails contain all of the information they need to claim their prize.

Ever wonder how to get rid of an entire recurring set worth of instances without having to delete them one by one?
The answer is here!

You can delete a recurring set by taking the following steps:
For example purposes we have used the Listen & Win module, but the same rules apply to other recurring set modules.

Delete the inactive instances of the Recurring Set first:
1.Navigate to Points Modules>>Listen and Win
2.In the lower section labeled "Upcoming", find the Listening Appointment that needs to be deleted and click on its title
3.Click the "Edit Recurring Set" button
4.On the Display Tab, scroll down and click "Delete This Item and Future Ones" (This will delete the entire recurring set for that Listening Appointment).

Now delete the remaining active Listening Appointment:
1.In the top section labeled “Active”, find the Listening Appointment that needs to be deleted and click on its title
2.DO NOT click the "Edit Recurring Set" button
3.Click on the "Setup" tab and change the start date and end date of the item to a date in the past (this will remove this item from the site)
4.A message will appear at the top of the setup tab stating “That GetPoints instance is closed.”
5.Navigate again to the main Listen and Win module page by going to Points Modules>>Listen and Win
6.A dialog box will pop up with a message stating you have unsaved changes.
7.Click "OK".
8.The Active instance of the Recurring Set has been deleted. 

Congratulations!  You have now deleted a Recurring Set and you are well on your way to becoming a Stickyfish power user.

As manager of your rewards program, you have the power to control your points. 

Don’t panic.  This points economy guide makes the process of managing your economy simple and straightforward.  And, if you closely follow our guidelines, you will enhance the long-term value in your program while maintaining a balance in your system and insuring fairness for all members.  Following this points economy guide is our strongest recommendation.

There are several principles at the heart of the points economy strategy:

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