With all the buzz about social media it’s easy to forget the power of email.

An article today in 1to1 Media gives 3 great email marketing tips to drive more engagement. More importantly our new Tribal Direct 2.0 email engine allows you to personalize correspondence to your audience that drives these 3 points home.

Keep your messaging:
1. Personal
2. Timely
3. Appealing

Creating a great email isn’t all about selling hype…it’s about being relevant. The more you tap into these 3 characteristics the greater the chance you’ll be able to influence a positive outcome with your audience.

See the full article here

To find out more about your full email capabilities in your loyalty program and Tribal Direct 2.0 contact us at help@tritonmedia.com

We are always pleased to be able to announce new functionality that will help you work more efficiently. While much of our development efforts are focused on providing you with more world class products and tools, we also realize that you are under constant pressure to do more with less. With that in mind, our administrative engine has been enhanced with an initial phase of multi-site administration capabilities. Here are the new admin capabilities that are now available: (more…)

Regular readers of the audience engagement blog recognize that we often provide commentary about effective communication with members via email and weekly newsletters.  Many loyalty administrators tend to take it for granted, and over time, less emphasis is spent on creating compelling content in the emails.

Perhaps more importantly, creative subject lines are often neglected.  Think of the subject line as the author of a book would consider the book title.  A compelling title is designed to get the prospective reader into the jacket to get more information about the book, which in turn is designed to motivate the reader to purchase.
In the past few days, here are examples of both good and bad loyalty newsletter topics I have received, with some commentary to help you recognize how to improve your email open rates.  Don’t worry:  client identity is protected! :

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Do you ever find yourself wondering how to use any of the features available in our admin?  Have you gotten half way through setting something up, then needing help on the next step? 

Well, help is never more than a few mouse clicks away.  We have a full library of on demand training materials that will walk you through every section of our system.  There is a searchable User Guide as well as a selection of training videos.  We also have free training sessions via webinar that you can sign up for if you want to brush up your skills or learn about those hidden gems in our program that can be really valuable.

Where do you find all of these treasures? 

You can get there from inside our admin by navigating to Help>>Training OR you can simply navigate to http://tritonloyaltysupport.com/ in your browser.

Knowlege is Power!

If you have ever wished there was a way to clone a survey, then this is the tip for you!

1. Surveys can easily be duplicated by doing the following:
2. Go to the survey module in the admin (Points Modules>>Surveys)
3. Create a new survey by clicking the Surveys button
4. On the Display tab click the Select button
5. A pop up window will open
6. Using the drop down menus, navigate until you find the survey you need to copy
7. Click the Copy This Survey button
8. All of your original survey information will populate into your new survey
9. Make any desired changes and continue setup as normal

Now you can re-use entire surveys and even portions of them without having to manually input all the survey information and you are one step closer to becoming a Stickyfish power user!