The world is abuzz with “likes” and “commenting”, but do you really know how your audience is using Facebook? Do you have a Facebook strategy to help you grow your database?
These are some of the areas we recently explored with our national Facebook study.
With over 66K national responses, we asked some critical usage questions like:
• Have you ever “liked” a Facebook page to be part of a contest? National sample: 47.5% said yes
• How many hours a day do you spend on Facebook? National sample: 18.5% said 1 to 2 hours a day!
• Have you ever shared information about a contest or brand promotion with your friends on Facebook? National Sample: 31.8% said yes!
If you want to see how your market answered, go to: admin > reports > closed surveys > facebook survey.
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How You Can Use the Data
• Use the new “Get Social” module in your loyalty program to incentivize your audience to earn points for ‘likes’ for clients
• Pay attention to how much time your audience spends with Facebook daily and create a strategy to post relevant content more often
• Understand where your audience goes to get information updates most often
• Create on air and off air promotions that can help you leverage your biggest fans social streams to encourage like minded people to sample your brand
For more information on how to socialize your brand using your loyalty program and Facebook, email us at help@tritonloyalty.com
Part of the power of your VIP loyalty program is the ability to close the feedback loop between your audience and your brand.
Using your polls and surveys module you can create and post questionnaires that help keep you in sync with the pulse of your audience.
With over 47K national responses here’s what we found in our first 2011 Holiday Shopping survey:
• 61.5% plan on spending less this year than last on gifts
• 26% plan on giving gift cards
• 22% will be looking at daily deals sites for discounts
• 52% plan on using cash instead of credit cards
• 51% still plan on giving to charity despite the current economic conditions
If you’re interested in seeing the full national survey CLICK HERE!
If you’re interested in looking at how your market responded, go to: admin > surveys > closed surveys > Holiday Survey.
| How You Can Use the Data |
- Share it with your sales team to target client opportunities
- Use your daily deals program to promote holiday specials
- Think about the importance of charitable giving in your market
- Craft your on air messages to your audience to focus on what’s important to them this holiday season
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We’re excited to announce the Phase 1 rollout of our new Social Engagement (SEE) features. We are now offering the option to customize these features to match the look and feel of your sites! To get started, just download the instructions below, which demonstrate the different customizable features, and steps you can take to make these updates. If your still familiar with our SEE features, please see our 11.16.2011 and 11.18.2011 blog posts to learn more.
If you have any questions on what you can update or about SEE features, please contact us at help@tritondigital.com.
