With Tribal Direct 2.0 you can easily find which template, imaging, or messaging drives the highest opens and click-thrus.   Simply set up two different templates and launch them to subsets of the audience.  With Tribal Direct 2.0′s powerful back end reporting you can compare side by side any number of performance metrics to see which template drives the best response.

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With Tribal Direct 2.0 you can administer all emails for all stations in your market with one user name and password.   Simply log in, select the database you want to mail and away you go.  Better yet, with Tribal Direct 2.0′s (more…)

Release Notes – 2/18/11

A new version of our software was released on the 18^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: UpdateMember API – Our UpdateMember API allows for the creation and editing of member records via an API call.  This API has now been enhanced so that you can specify which subscriptions a member should be opted in to when creating or editing member records.

Enhancement: Activity history – Entries in the activity history for members now display the name of the instance instead of just the module name.

Enhancement: Blackjack – Added some additional security measures to the blackjack game to prevent misuse by users.

Enhancement: Contest length – Modified the contest module so that contests can be set to run for more than one year. (more…)

Triton Loyalty is pleased to announce Tribal Direct 2.0, a new email engine now available to all our clients that delivers massively overhauled features designed to increase engagement and make your life easier.   Here is a short list of the new features:

Highlights:

• Less steps to send basic email: While the new tribal direct is full of new advanced features, sending basic email has never been easier or required fewer “clicks”
• Multi-station administration: Now one user name and password can allow you to manage email sends across multiple stations
• Write once and publish across multiple sites: With new dynamic content libraries, you can write one email that will personalize graphics and text on a person by person or station by station basis
• Better targeting: Email can be targeted by station, age, gender, zip, click through history and much more
• Automatic Spam scoring: Each email is not only graded for spam violations, but those elements causing the problems are highlighted so you can correct them to improve deliverability
• A/B testing: Now you can experiment with multiple version of the same mail to see which one drives the highest opens
• Full preview capabilities: Now you can preview your finished email right inside the editor including the ability to test personalization and dynamic content features
• Automatic link tracking: Now every link in every email is automatically tracked for click through performance.  Never again will you have to declare a link as “trackable”.
• On board asset libraries: Now all of your creative assets can be stored right inside the system so they are accessible to you from any computer on the planet.
• Awesome reporting: Canned and custom reports to tell you everything you ever wanted to know about the performance of your email including open and clickthrough rates, opt-outs, and even the time of day people open your mails
• Social share links: Automatically insert share links for popular social networks so that your audience can make your campaign viral.  New reporting allows you to track how many times the email was shared, who shared it, and how many times it was viewed after being shared.

No one knows Email like Triton Loyalty!

Click here to download the one sheet overview.

Tribal Direct 2.0 is an optional upgrade to your current Triton Loyalty solution.   To learn how you can get this exciting upgrade, contact the Triton Loyalty help desk at 770.919.9969 or email us at help@tritonloyalty.com

Check out the upcoming StickyFish predictive games and click the “Sign Me Up!” button for each game you would like added to your programs. Include the name of any and all sites you would like included. Please be aware, these games are for points-based programs only.

Want to attach a sponsor or customize one or more of these games? Send an email to help@tritonloyalty.com.

Game: 2011 Juno Awards
Event Date	March 27, 2011
Promotion Duration	March 11 – 27, 2011
Commitment Deadline	March 10, 2011. All requests must be received by this date to participate.
Game Description	Give members the opportunity to make their picks on who will take home the Juno Awards in a variety of categories!
Game: 2011 ACM Awards
Event Date	April 3, 2011
Promotion Duration	March 17, 2011 - April 3, 2011
Commitment Deadline	March 15, 2011. All requests must be received by this date to participate.
Game Description	Let members get involved in this night of music by guessing who will win the ACM Awards in a variety of categories!
Game: 2011 Masters Golf Tournament
Event Date	April 11, 2011
Promotion Duration	March 25 - April 11, 2011
Commitment Deadline	March 24, 2011. All requests must be received by this date to participate.
Game Description	Give your members the opportunity to select their pick on who will win the 2011 Masters Golf Tournament!