A new campaign featuring country’s red hot Keith Urban has been launched with interactive content that is easy to promote!
Featured: Keith Urban
Dates: Now through 7/31/2010
Affiliates: All Country radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.
Prize Offered: Win a copy of Keith Urban’s new album “Defying Gravity” on CD
Entry Details: Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. Each additional entry is 150 points.
They are also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.
Elements Used in this Campaign:
1) Trivia. Members play a mini-version of country music game CyberScramble. A short segment of a scrambled Keith Urban song is presented. If players unscramble the song and identify the title, they earn points. There’s also a link to the full Country CyberScramble game if they’d like to play more.
2) Surveys: Send a message to Keith. Members are invited to submit any comment, question, or message they like. At the conclusion of the campaign, all responses will be submitted to Keith, via his management and record label. This is a great promotional opportunity to create your own content. In you admin tool, you can download all responses from your members only. Use these as content on your web site, in emails to members or even to use on-the-air as you invite more participation.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Just email help@tritonloyalty.com.
You will find this custom contest in the “spend points” section inside your loyalty program.
The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
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