A new campaign featuring Maroon 5 is now active on all CHR, AC and Hot AC stations participating in Triton Loyalty Prize Closets: a campaign to win two Maroon 5 albums, Songs About Jane and It Won’t Be Soon Before Long.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content including a chance to test their knowledge of Maroon 5 Lyrics by watching a video and guessing the next line of lyrics when the song pauses. And, there’s a survey on member impressions/opinions of Maroon 5.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
We are pleased to announce another exclusive Triton Loyalty UFO (Unique Fan Offering) featuring the Black Eyed Peas!
This new campaign is now active on all CHR stations participating in Triton Loyalty Prize Closets: the prize is a pick guard autographed by the band.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by testing their knowledge of BEP Lyrics. When BEP’s video pauses, members guess the next line of lyrics in the song for points. They can also vote on their favorite Fergie…pictures of her from all stages of her career.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
When trying to grow business, a natural tendency is to seek a strategy that finds more new customers. We see it all the time in the strategies employed by Triton Loyalty partners. They focus on increasing the numbers in the database. On the theory of increasing the number of people in your universe will lead to success. It seems logical, but often causes unintended damage.
Seth Godin’s blog recently shared a hierarchy of value for reaching consumers. He explains that focusing on turning strangers into friends of your brand is not only difficult, but likely to fail for a couple of key reasons:
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Release Notes – 5/18/10
A new version of our software was released on the 18th. This release contains both fixes and enhancements. Here’s what’s been updated in this release…
Enhancement: Microsoft’s IE8 browser, which is used by over 70% of users visits our sites, includes a great new feature called Web Slices. A Web Slice enable users to stay up-to-date on certain web content. This type of feature can be a very powerful method of increasing site visits and overall member activity. To take advantage of this feature, in StickyFish, we have created a Web Slice for point earning opportunities and a Web Slice for point redemption opportunities. In Fan Club, we created slices for Surveys and for Contests. A user can select these Slices when they visit the site, and it will add the Slice into their favorites bar and then alert them every time new content is launched (the slice will highlight up in their favorites bar when new content is available). To add a web slice from your StickyFish or Fan Club site, visit your site using IE8, then roll over one of the Points, Prizes, or Survey marquees in the left or right column of your site. A green Web Slice icon will appear to the left of the marquee when you roll over it. Click this icon, and then add the slice. The slice will now appear in your favorites bar. To learn more about web slices in general, visit this link: http://www.microsoft.com/windows/internet-explorer/features/easier.aspx
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We know that your feedback makes us better so we’ve made it easier for you to lend us your ideas. We’ve just launched the Product Feedback Forum. This is the place for you to make your voice heard. Ever find yourself in the middle of setting up a contest and thinking “I sure wish I could…”? Well we want to hear from you. Submit your ideas and vote on other ideas that you want to support.
To access the forum go here – Feedback
A new campaign featuring Maroon 5 is now active on all CHR, AC and Hot AC stations participating in Triton Loyalty Prize Closets: a campaign to win two Maroon 5 albums, Songs About Jane and It Won’t Be Soon Before Long.
