One of our Best Practices recommendations is to use video to promote, highlight and enhance your loyalty website. Video helps the site come alive with personality, flavor and character. Several loyalty clients have recently added to their sites, and I wanted to share those with you today:
A new UFO (Unique Fan Offering) is now active on all CHR stations participating in Prize Closets: a campaign to win an autographed photo by pop/dance superstar Rihanna.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Rihanna content including a chance to play a Rihanna video trivia game. They watch one of her videos. When it pauses, the member picks the next line. They can also vote for their favorite Rihanna songs, and help pick the next single from her current album.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The contest runs through 4/30/10. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
Lotus Communications’ rock radio station KOZZ/Reno is finishing a clever loyalty promotion that connects their brand values (Classic Rock) to their audience (men) through a familiar, popular event (NCAA March Madness) and highlight their music image (core artists) while involving the audience interactively (audience chooses the top artists of all time).
KOZZ started with their top 64 bands of all time, creating a head-to-head competition in the familiar “bracket” format. As in the NCAA, the better bands were paired against the weaker. That’s why you see Van Halen vs. Stevie Ray Vaughn in the first round.
The bracket is displayed prominently on the main page of their website, and is featured in each week’s email newsletter.
Nickelback Contest for Hot AC and CHR
A new UFO (Unique Fan Offering) is now active on all CHR, Hot AC, Alternative and Rock stations participating in Prize Closets: a campaign featuring the a trip to Dallas to see Nickelback in concert. This is a unique contest structure. There are two different contests, one for Hot AC and CHR stations and a separate one for Rock and Alternative. There will be a winner for each contest.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Nickelback content including a chance to listen to and offer feedback on Nickelback’s new song “This Afternoon”. A different mix of the song is offered for the different formats. You can find current results for your audience’s voting in the admin tools of your Loyalty Program. (more…)
Minor Release Notes – 3/22/10
A new version of our software was released on the 22nd. This release contains both fixes and minor enhancements. Here’s what’s been updated in this release…
Enhancement: Default setting for winner selection – When you create a contest you can choose one of two methods for picking the winner – automatic or manual. The default setting for this has always been automatic. You can now choose to make the default setting manual. To change this send a request to help@tritonloyalty.com. (more…)
