Have you had a chance to create a full page custom contest?
If you have, you may be wondering what the dimensions are of the custom contest page.
The custom contest page will hold an image that is 800×465 pixels. The file size of this image should be no larger than 250k.
So, now that you know what kind of image to use for the background/layout of a custom contest – go set one up! What are you waiting for?
The tools in your Loyalty Club offer tremendous opportunity to enhance the relationship with your members and deliver a deeper, richer experience. With that comes the potential to disappoint, failing to deliver expectations to your fans.
Borrowing from a blog post by Marilyn Pratt about managing social media strategies, here are some points to consider as check-marks to AVOID:
1) Design your program in a vacuum. If the offers, content, newsletters, etc. in your loyalty club represent what you consider important instead of what your members are truly interested in, you will disappoint them.
2) Add every module or feature you can think of. There are dozens of features in the program. Applying them to your strategy just because they are “cool” is the wrong strategy.
3) Drag every warm body you can in. Membership is important, and nobody discounts the value of a large database, but there is far more value and potential in a smaller group of devoted, loyal and satisfied fans than in a large list of names that are not engaged.
The Academy Awards are coming, and your members can be involved through your club.
The enter-to-win contest awards 10 DVDs nominated for an Oscar this year including:
Avatar Up
The Blind Side Precious
Inglorious Basterds The Hurt Locker
District 19 A Serious Man
Up In the Air An Education
In addition, members can earn points for picking the winners in key categories for the Academy Awards. The contest is active through March 7. Here are some suggestions of ways to promote this feature:
Here’s an interesting email newsletter from Citibank, my credit card provider:
More and more companies are offering incentives, contests, promotions and benefits for engaging with their brand. Marriott’s catalog of rewards continues to grow. Have you seen the points auctions for “experience” events at Starwood? Airlines are expanding offerings beyond miles for trips, connecting their database members to partners. Hundreds of companies are launching contests, sweepstakes and Instant Win promotions to attract attention, build their databases and strengthen the relationship with their consumer base.
There is a premium on consumer relationships. The more value you can create for each member, the stronger the relationship with the brand. The tools in your Triton Loyalty program allow you to accomplish all of this, and more.
There is much to learn from this simple CitiBank example. Here are a few:
Valuable offers increase participation. Offering benefits can be the difference in brand choice. That simple added incentive may be the difference in choosing one hotel over another, or keeping that one credit card instead of canceling. It can also be the difference that keeps your member from seeking a competitor’s offer.
Offers are for members ONLY. If I’m not in their “club” (a card holder), I can’t benefit. Notice that these marketers are not offering their rewards as an “additional way to win”. If you want the perk, you have to have a relationship.
A new contest has just been added to all Rock, Hot AC, Adult Hits and Classic Rock stations that participate in Triton Loyalty Prize Closets. The contest is to win an autographed picture of Jon Bon Jovi. Members are also invited to pick their favorite Bon Jovi songs, offer their feedback on the band, watch and rate their music video and answer Bon Jovi trivia.
The contest is available now, and can be found at
http://(yoursite).com/CustomContest.aspx?AID=81069
