This is the second in a series of three best ideas you can use to increase the value of your loyalty club.
Our culture has trained us all to respond to the power and appeal of NOW. Your members are no exception. They expect to be rewarded NOW.
That’s why Triton Loyalty introduced a new feature recently. Instant Win can take audience engagement to a new level in many ways. Adding Instant Win keeps existing active members interested, and has the potential to resonate with parts of your audience who have not yet become members. The chance of Instant Win can entice a passive audience to participate.
To learn how Instant Win works, visit http://tritonloyaltysupport.com/stickyfish-user-guide/2009/12/17/instant-win/
Here are a three quick and easy ways to use Instant Win:
1) A large offer at Appointment Times. Choose one member of your database as the Instant Winner. When you announce your appointment event each day, promote it as a chance to win a large prize ($1,000 is a great offer) instantly by playing that day’s appointment element. Everyone earns their points for playing but if the designated person plays, they win the large prize. If you are concerned about budget (too many winners), narrow the time period of opportunity to win (reward “instant”). You can use the same tactic to increase traffic at client/partner events. The value of this approach is a) You can promote the large prize offer, increasing real and perceived club value, b) it creates and incentive for members to react quickly, c) it shifts the emphasis of promotion away from points and onto engagement and winning (where it belongs), and d) regardless of whether the prize is won or not, you have a winning name to promote the following day (name was yesterday’s $1,000 instant winning name…are you the winner today? Find out instantly by…”
2) Instead of typical contests to listen, watch or read and then respond to win, conduct Instant Win Opportunities. This works best for radio, but can be adapted for other media. To execute, set up Instant Win as a Bonus Code and make it active for only a short time. If you want a winner in 15 minutes, set it for that time period. This works best to set it for no more than an hour. Set it up as a 1/xx chance to win, with a limit (maximum) on the number of winners. Then, simply direct your audience to your web site (include a link on main page to make it easy) and enter the word to find out if they won. Everyone should get a token amount of points (100) for playing. This is a great tactic for smaller prizes that otherwise may be purchased immediately if made a trade-in and allows more members to participate. For larger prizes, a variation on this idea is to designate one member as the instant winner. Chances are, you would be able to offer the same prize in several different Instant Win Hours before actually giving it away! Your prize inventory goes further!
3) Use Instant Win as a second way to win. Our recommendation is to manage all contests, prizes, rewards and offers through the loyalty program, of course. The tools can accommodate virtually every type of contest, and building/enhancing audience relationships are more attainable if you do. However, in some cases, affiliates operate contests externally. If you do, use Instant Win as a Second Chance. You can set it up through several features. One way t o do this is offering a short survey related to your contest, with the chance of an instant winner. This connects your brand and contest to your website/club and supports the promotion naturally.
As you work with the Instant Win feature, you’ll find dozens of ways to use it creatively. As you do, please share them with the engagement team, and let us know if we can help you brainstorm new ways to connect with your audience.
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL
