We recently announced the beta release of two new game features, and they are loaded with potential for member engagement as well as creating new revenue opportunities.
If you’re using the Slot Machine game, you already know that it’s one of the best tools available for increasing time spent online in your program. 
With the addition of the two new games, you have the ability to create a consistent, themed game center with many new ways to attract and hold your members, not to mention sponsors. Here are some things to consider as you set up your new modules:
1) With BlackJack and Scratch & Win, you can have as many games as you want! This flexibility means you can vary the points required to play. Some members will want to play just for fun, and won’t want to gamble their hard-earned points, while others will be attracted by the potential of increasing their points totals. You can set up a low stakes game for casual players as well as one for the high rollers. There is a limit of 10,000 for any maximum bet in any version of the Black Jack game.
New Scratch n Win Game
* Graphics are easy to update and customize. That means you can create as many themes or looks as you like. In addition to the obvious sponsor possibilities, you can make an individual theme based on artists, topics, events or anything you can imagine. How about putting together a coordinated campaign to play the Elton John games, with a chance to win tickets to a performance at Caesar’s Palace in Las Vegas?
* Depending on the demographics targeted, a successful strategy could be developed exclusively using games. Using Black Jack, Scratch n’ Win and the Slots Machine, your members could earn points for interacting with your brand, play in your casino with the points they’ve earned, and then visit your marketplace to spend their rewards. You can even change the name of your contests to “payout window” to carry the theme through. If you need help setting this up, let us help you.
New Black Jack Game
* If you’re concerned about your brand being associated with gaming, it’s easy to change the name “Casino” to something more compatible, like “Game Center”. Or, if you are just a little uncomfortable with the games being available you younger members, you can activate the “targeting” feature.
* The scrolling message bar n the Black Jack game is a great spot to promote other features in your program. Encourage more playing, more participation and more engagement!
* While on the theme of “winning”, don’t forget about the Instant Win feature. Direct your members to enter a key word each day for the possibility of winning more points (or prizes) to play in your games. Cross-promoting your features is the best way to leverage their popularity.
We hope you enjoy the new games. Let us know how you are using them, and how we can help maximize your success.
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