This is the second in a series of three best ideas you can use to increase the value of your loyalty club.

Our culture has trained us all to respond to the power and appeal of NOW.  Your members are no exception.  They expect to be rewarded NOW.

That’s why Triton Loyalty introduced a new feature recently.  Instant  Win can take audience engagement to a new level in many ways.   Adding Instant Win keeps existing active members interested, and has the potential to resonate with parts of your audience who have not yet become members.  The chance of Instant Win can entice a passive audience to participate.

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This week, we will feature three new ideas you can adopt, execute and activate THIS WEEK in your loyalty program.  We’ll show you how to do it, and in some cases, provide examples.

The first idea is to  Use Personality Endorsement. Among the many good reasons to consider this is that involving personalities increases the likelihood that they will actively promote it!

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If you missed our prior email announcement, please review this full post.  It contains important information on the availability of your services for this weekend.

As a part of our commitment to delivering a high quality product, we are continuing to make additional investments in the network that delivers your Triton Loyalty services.  This weekend, our systems team will be installing additional database and data warehouse servers to provide even more capacity and redundancy in our overall network.  These upgrades take a significant amount of time, and will require us to extend our regular maintenance windows on the following days:

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Here’s an update to affiliates involved in the Melissa Etheridge promotion, featuring a free trip for two to Palm Springs, a personal meeting with Melissa, admission to her sound check, and an autographed guitar:  Only two weeks remain to enter!  The deadline for entries is 3/5/10.  With the success of her new song “Only Love, now is the perfect time to increase promotion.  The contest is active on most AC, Hot AC and some rock stations who participate in our prize closet offerings.  If you are not included and would like to be, please let us know and we will add this promotion to your offerings.

If you follow Triton Loyalty’s Best Practices, you already understand that:

1)  The networked prize closet items supplied by Triton Loyalty are designed to supplement and complement your own local affiliate prize closet, and

2)  Most of your best prizes ware being used as contests (sweepstakes).

You also probably understand that members join for many reasons.  Some will participate because of the chance of winning that contest with the big prize, others will save their hard-earned points to win an auction when it comes available.  Some will earn and spend their points on games (Slot Machine, BlackJack, Scratch & Win) and some aren’t that interested in points as much as they are in participating and being a part of your online community.

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