The Grammy Awards are coming this Sunday night, and your members are invited to Pick the Winners! Affiliates accepting the Triton Loyalty Prize Closets are invited to enter to win the music of the Grammy Awards, and participate in a Pick The Winners feature. Using the survey, tool, members select who they think will win in 11 major categories. Here is how overall voting is going so far:
This Taylor Swift contest and accompanying content promotion is now active on all CHR, AC and Hot AC stations accepting Triton Loyalty Prize Closets. Taylor is one of the hottest artists in the music industry today. This interactive promotion allows your members to participate in rating her latest music video, picking their favorite Taylor Swift song, sharing opinions and thoughts on Taylor and participating in a Taylor Swift Trivia Challenge. They can also win Taylor's new CD-"Fearless" and rate her new single just released "Today Was a Fairytale". There are many ways you can connect this content to what you're already doing on the air. For example:
Did you know that you can easily run the same piece of content across all of the programs in your cluster?
This applies not just to points earning opportunities but prizes as well. That means that you can offer one prize to all the members in all of your programs at once. This is also handy for surveying your entire cluster worth of databases instead of just one.
How do you do it?
All you need to do is set up your content as normal on the site of your choosing. Once you have everything ready to go, simply send an email to success@tritonloyalty.com and be sure to include the Instance ID of your item and the name of the sites you need the item added to. From there, our trusty support team will add your item to each of your sites in a jiffy! It’s that easy!
What would you say if I told you of a radio station that's had an active loyalty club for over five years, continues to grow new members at a rate of over 100 per day, generates an average of 15,000 responses on their morning show's listen & win feature, and attracts nearly 40% of their members to participate each month?
There has been some noise in the radio industry the past few weeks regarding the validity of music testing through a listener database. A research company offering traditional forms of music testing (solicitation and execution of survey via telephone) has strongly suggested that tracking music opinion online and measuring responses from your database results in unreliable data. As with every aspect of our lives, various forms of research methodology offer both pros and cons. No matter what form of research you use, knowing the limitations and advantages will help you apply the results wisely. Now, about using the music survey tool with your existing database:
