This new contest/content feature is now active and live on Rock and Classic Rock stations participating in Triton Loyalty Prize Closets. The contest is for an autographed guitar (pick guard shown here)
and a copy of both Guns N' Roses Cds: Chinese Democracy and Greatest Hits. Members can participate with an opinion poll about the band, review and rate Chinese Democracy, view and rate GnR video and answer trivia.
There are many ways to connect this to your listeners. Using a screen shot of the contest graphic as a hook on your main web page (remember to embed the link directly to the url) will attract fans to the content, which in turn converts them to become members! Here are some ways to use the content effectively:
* When playing a song by GnR, refer to the results of the surveys. You can get the results chosen by your members through Reports on the admin tool of your program.
* Use the trivia question as a tease on the air, and connect your members to the site to answer the question. It's okay to mention the points involved, but not necessary.
* Use results of the content (trivia, the surveys, etc) in your newsletters with a link to enter the contest. Link to the custom contest is http://(yoursite).com/CustomContest.aspx?AID=80120
This content will be active until March 7.
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL
