As you know, each member in your database receives a special message from you on their birthday. It's one of those features in your Triton Loyalty program that is easy to set up, and also easy to forget! To use it effectively, set a reminder on your calendar to change the birthday email on the same date each year.You would never send the same birthday card or gift to a friend year after year. Your members are friends. Respect the relationship and remember to update the content in birthday messaging.
A couple of other ideas to connect with your audience on their birthday:
1) The message should be from a high profile personality or celebrity. An athlete, artist or local celebrity with a short video message (how about getting Beyonce to sing happy birthday to them?) makes it a memorable moment that they may share with others.
2) Use exciting graphics that are consistent with the occasion and is all about their birthday and less about you!
3) Include a gift. In addition to a few points in their account, attach a coupon for a free dessert or other small gift. This creates a valuable sales opportunity as well.
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