Ok, we hope you are in a good mood, because we are going to deliberately take a minute to be a smart aleck…a complete and total jerk.
Over the years, we at Enticent have evangelized several tried-and-proven best practices for maximizing the benefits of the StickyFish Rewards Platform. While they are all important, five are critical to success. If you ignore these five, make no mistake, you will fail. And if you fail, it will be your fault, not ours. Now nobody we know wants to fail, so take a read and be sure you are not guilty of any of these cardinal sins.
Do you really expect to drive membership in your program if you refuse to mention it on air in ways that create compelling reasons for consumers to join? We can only assume that some clients refuse to mention their program on-air because they simply don’t care about growing an active database, increasing web traffic and ratings, or increasing interactive revenue. Bottom line, if you never talk about the program or its benefits of membership, then your audience won’t know it exists, and subsequently won’t sign up and participate. Splendid. Obviously, who needs an active audience database that increase ratings, web traffic and revenue anyway?
Stay tuned for more steps on how to fail miserably!
Or if you're interested in steering clear of these pitfalls, check out our online training and best practices at http://www.enticentsupport.com
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