The following tokens are available in the StickyFish and Fan Club programs. These tokens can be used in ad tags or web metrics tags to track activity or target advertising at a more granular level:
[instanceid] – Returns the specific instance id number for the content being displayed. This content number is issued when the content is set up in the back end administration site for the program. If there is no instance id, a value of -1 is returned.
[memberid] – Returns the member id of the user who is accessing the page. If a user is not logged in, a zero is returned.
[age] – Returns the age of the user in years (e.g. 21, 48, etc). If the user is not logged in, a zero is returned.
[gender] – Returns an ‘m’ if the user is male, an ‘f’ if the user is female, or a ‘b’ if the gender of the user is unknown.
[callletters] – Returns the name of the site as it has been set up in the site record (e.g. WXYZ, Daily Herald). If you are unclear about what name was set up, contact Enticent support.
[rnd] – Returns a random number which can be used in some ad tags to avoid caching issues
[homesiteurl] – Returns the URL of the client’s primary site (e.g. www.wxyz.com, www.dailyherald.com)
[weburl] – Returns the domain of the StickyFish or Fanclub site (e.g. rewards.wxyz.com)
[pagename] – Returns the name of the page the user is on. The following page name values are used:
Listening/Viewing/Reading Appointments – lwcodes (list page), lwcodedetail (instance page)
Trivia – trivias (list page), triviadetail (instance page)
Surveys – surveys (list page), surveydetail (instance page)
Bonus Codes – stationcodes (list page), stationcodedetail (instance page)
Featured Links – bonussites (list page)
Predictions – sports (list page), sportdetail (instance page)
Special Offers – offers (list page)
Get More Info – optins (list page)
Contests – contests (list page), contestdetail (standard contest instance page)
Sweepstakes – sweepstakes (list page), sweepstakedetail (instance page)
Trade-Ins –redemptions (list page), redemptiondetail (instance page)
Auctions - auctions (list page), auctiondetail (instance page)
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