We have enhanced the Listen/Watch and Win feature in your Stickyfish admin so that’s it is easier than ever to maintain audience appointments.  The new enhancement makes it possible for you to check an option that will automatically extend the template for each appointment (referred to as a recurring set in the admin) indefinitely.  This means that you will only have to set up an audience appointment once unless you decide to change or remove it.  You will still have to enter in the answers of course but you will not have the periodic nuisance of re-creating the template for each appointment.  There are two important things to note about this new functionality:

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You may have seen a recent press release from Enticent and HipCricket regarding our new integrated mobile marketing and audience loyalty solution.  What does this all mean and how can this benefit you?

It’s simple, really.  If you are using both StickyFish and HipCricket, you can set up a single point of registration for your loyalty club and your text messaging, and you can reward points for actions completed via text messaging.  This is not an exclusive relationship, so if you are using another text messaging vendor, we’d be happy to have a conversation about synchronizing with them as well.

Here are the HipCricket/Enticent integration details:

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The Slot Machine continues to be a hit with both members and sponsors.  Since its inception, members have spun the reels 46,725,651 million times!  And now we are making it even easier to customize and administer this game using your StickyFish Admin site.

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Well, Bill Gates will be disappointed to hear that Internet Explorer is losing its coveted position as the exclusive browser for the StickyFish administration site.  If you own Microsoft stock, you may want to sell it before this news leaks to the press.

By popular demand, we are reconfiguring the admin site to be compatible with multiple browsers. 

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The efficiencies of the Internet are undeniable, and when it comes to researching a radio playlist, these efficiencies are now more obvious than ever.  Many of our radio clients have already made the switch from call-out based research to using online research to find out what their audience thinks and many more are looking to make the switch soon.

We are excited to announce that StickyFish will soon be able to serve all your music testing needs!  We are already deep into development of a full-featured music testing service that will be completely integrated with your StickyFish program.  Here are just some of the features of the new music testing platform that will roll out on or before February 2009:

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