You don’t often get the chance to take everything you’ve learned and start over from scratch. However, this summer, we gave our product development team just such an opportunity. We challenged them to create new contest functionality that would make it easier for consumers to enter, easier for you to administer, and easier for you to create world-class contests that are visually appealing to both consumers and the contest sponsors you want to reel in.
They eagerly took on the challenge and the end result is a set of new contest features for StickyFish coming out this October that will kick your contests into a whole new gear. Here a just some of the highlights of the new contest features we will be rolling out:
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Hi Everyone…this is Michael Kay…chiming in on an often overlooked asset of your StickyFish program…the survey engine. I can tell you that in the 25+ years of programming radio stations in my previous life, I would have killed for StickyFish. Sure StickyFish will allow programmers to generate thousands of listening appointments, and double or triple your internet activity – but you also have your own local research department at the tip of your fingers!
Recently one of our newest clients in a mid-sized Texas market posted a local programming survey; testing potential diary keepers on the satisfaction levels of its morning show, when and where they listen, music preference and more. Over 1,000 surveys were completed. That’s a home run in anybody’s ballpark.
This station hit a grand slam by posing one final question in the survey:
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Football season is almost here! As soon as you know it, Summer will be over and NFL Football will be in full swing. Our Pig Skin Picks Predictive game which features the weekly NFL match ups will go live on September 1st, enabling members to make their predictions before the first game kicks off Thursday, September 4th.
Here are all the details…
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The Fall Book starts in less than one month for our radio clients. From a marketing perspective, you probably have a lot happening right now. In all the hustle, don’t forget to put your audience database to work for you. You don’t want to leave one of your most powerful guns in the holster as you fight for higher ratings this Fall.
Here are the two most critical areas to review:
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If you use our StickyFish Service, you have probably already converted your site to our new template (see our posting on a New Face for the ‘Fish). A lot of upgrades came with this new template, but we wanted to draw your attention to one in particular that allows you to customize the graphics and page layout for almost any points promotion you run….it’s called the ‘HTML Overrride’.
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