We highlighted the importance of measurement in a previous post. Constructing a plan of action to promote your database program is important, but you won’t maximize your success until you also have a formal process of measurement and review of the plan’s progress.
We are often asked to provide input on the copy for the recorded promos and live liners promoting a station’s database. Great promos are part art and part science, and so there is no one formula for success. That being said, we are big proponents of the element of surprise.
Were you aware that the StickyFish Rewards platform has a new face ? Our new platform will allow you to enjoy several new advantages and features. Keep reading to learn about the new features you will have available to you once your site is upgraded.
When members register in your database, they are sent a confirmation email. The goal of this email is to verify that a member has provided a valid email address and to get them active in your rewards program. This drives more web traffic and more listening appointments for your station.
In last week’s tip, we mentioned that your best sellers are often sitting in front of the microphone/camera. When it comes to your database, a strong endorsement from your on-air personalities can do the work of 10 recorded promotions.
