Its seems all the web is abuzz with idea of user generated content (UGC). And well it should be. Whether it is YouTube, MySpace, or your local newspaper’s web site, millions of everyday people are writing comments, posting videos, and creating web pages for millions more people who spend hours, surfing, viewing and interacting with this home grown content. The entire trend is just one more example of the "control" culture fostered by countless technology trends iPods to DVRs. What we are witnessing is the culmination of what started 25 years ago with the most basic remote control for your television.
It seems like everyone outside of radio and television assumes that every station has an 18-wheeler full of prizes sitting out behind the studio. For most stations, this is far from reality and quality prizes can sometimes be few and far between.
We have taken another step to help keep you front and center with your audience. Your members can now put your rewards program directly on their iGoogle, My Yahoo, or My AOL home page.
Integating your rewards program with your local contests is a proven method of building your audience database and helping to drive more listening/viewing appointments. Your goal should be to integrate EVERY contest you run. With this in mind, here is a quick tip for tying in an on-air ‘qualifying’ contest…
One of our prior Need to Know tips focused on the need for a well-communicated plan of the benefits that you will extend to your audience who join your database. Maintaining an on-going set of valued benefits is critical to build your database, and even more critical to keep your most loyal database members interacting with the station.
