A new campaign featuring pop/hip-hop star Diddy has been launched and is available now.
Featured: Diddy Beats headphones. These are in-ear high performance headphones, endorsed and branded by Diddy. An additional 10 runner-up winners will receive a copy of the CD.
Dates: Now through 8/27/2010
Affiliates: All CHR and Rhythmic radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.
Prize Offered: Win a pair of Diddy Beats headphones and a copy of Diddy’s new upcoming album “Last Train to Paris on CD
Entry Details: Members can enter the contest once per day without points, and are invited to improve their chances by purchasing more entries with points. Each additional entry is 1,850 points.
TThe campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Just email help@tritonloyalty.com.
You will find this custom contest in the “spend points” section inside your loyalty program.
A new campaign featuring country star Darryl Worley has been launched with interactive content that is easy to promote!
Featured: Darryl Worley
Dates: Now through 8/27/2010
Affiliates: All Country radio stations and all non-radio sites participating in Triton Loyalty Prize Closets. Also available to news/talk stations, as Worley and his new song “Keep The Change” is prominently featured on many talk radio shows recently, notably The Sean Hannity Show and Fox News.
Prize Offered: Enter to win a PERSONALIZED autographed acoustic guitar, signed by Worley, a “Keep The Change” T-shirt, a pair of Wrangler jeans, a personalized autographed poster and a copy of the new Worley CD “Sounds Like LIfe”.
Entry Details: Members can enter the contest once each day without points, and are invited to improve their chances by purchasing more entries with points. Each additional entry is 2,500 points.
They are also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.
Elements Used in this Campaign:
1) Surveys: Listen to the new song KEEP THE CHANGE and respond with thoughts and rating
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Just email help@tritonloyalty.com.
You will find this custom contest in the “spend points” section inside your loyalty program.
Release Notes – 7/14/10
A new version of our software was released on the 14th. This release contains both fixes and enhancements. Here’s what’s been updated in this release…
Enhancement: Stealth Featured Links – You can now create a bonus link that is stealth, meaning it does not display in the list. This allows you point-enable a URL without necessarily including it in the bonus links section of your Stickyfish site.
Fixed: Text-in answers for multiple-choice questions – StickyFish sites integrated with Mobile Exchange Messengaer (MXM) allow members to text in answers to audience appointments. However multiple-choice questions were not compatible because the methodology makes use of the ‘match string’ and multiple choice questions were not set up with match strings. We modified the system so that a match string can be specified for the correct answer in a multiple choice question. (more…)
This is for our radio affiliates….something to think about:
Last month, Arbitron released a research report that indicated 22.2% of PPM (People Meter) cume comes from P-1 listeners, accounting for 52.4% of the average station’s total AQH.
In diary methodology, P-1 averages remain at 35.7% of the average station’s cume, accounting for 70.4% of AQH.
Country radio consultant Jaye Albright asks the question:
Does the difference in the ratios mean that having one of your heaviest users in the PPM sample is 20% more important than it has been to achieve consistent performance in diary samples?
In other words, are your P-1’s even MORE important in a PPM world? If your answer is yes (as it should be), what are you doing to identify, recruit and reward those P-1’s? How are you managing the relationship with them to increase your chance of success?
Brand Loyalty should be a central focus of your programming, marketing and promotion strategy. The tools in your Triton Loyalty program are invaluable. We’d love to hear your thoughts, ideas and success stories.
Summer vacations are here, and that means FREE GAS is one of the most attractive offers you can make to your members. A new campaign featuring FIVE winners of $500 Exxon/Mobil gas cards has been launched and available now to promote!
Featured: Win a $500 gas card to be used at any Exxon or Mobil station.
Dates: The congest is active now on all affiliates participating in Prize Closets and accepting NAP. It will be active on all NON-NAP sites beginning Wednesday afternoon (see below). Contest runs through 8/31/2010
Affiliates: All affiliates participating in Triton Loyalty Prize Closets.
Prize Offered: There will be five winners drawn, each receiving a $500 gas card.
Entry Details: Members can enter the contest once per day without points, and are invited to improve their chances by purchasing more entries with points. Each additional entry is 2,500 points.
Elements Used in this Campaign: Contests/Sweepstakes only
You will find this custom contest in the “spend points” section inside your loyalty program.
If you are a NON-NAP affiliate and do not wish to participate in this promotion, please notify us within 48 hours. If we do not hear from you, it will be published to your site on Wednesday.
A new campaign featuring pop/hip-hop star Diddy has been launched and is available now.
